NovoPen launch for Norway
Novo Nordisk Norway needed a campaign to announce to doctors and patients the launch of the new digital insulinpen: NovoPen 6.
The pen is able to track the insulin regimen of patients thereby enabling doctors to provide better treatment option.
We devised a strategy and produced campaign elements for two different target groups: patients and doctors.
The essence of the campaign was to show the freedom that comes with having a digital pen. A motivation that fits well with the outdoor mindset of the people of Norway.
Concept development · Stakeholder Management · Graphic Design · Video editing
